[Aikido] RE: One more step

[Sean Flynn]

Dear Everybody,

I think Manny has a great idea in terms of getting PepsiCo as a sponsor.  
Given Uno Sensei's experience witht the 1997 world tournament, it may help 
to get other sponsors on board.

  Uno Sensei told me that his first goal in terms of sponsorship was to get 
the local Coca Cola bottler as a sponsor because once he did, lots of 
smaller firms would also want to sponsor.  It took him nearly a year to get 
Coca Cola on board, but once he did, many smaller firms that had been 
resisting were suddenly on board.  So I think Manny has a very good idea and 
that cultivating the relationship through the newsletter would be a great 
idea.

Yours,

Sean



Sean Flynn
Assistant Professor of Economics
Vassar College
P.O. Box 424
Poughkeepsie NY 12604

flynn at vassar.edu
seanmasakiflynn at hotmail.com

Buy a copy of my best seller "Economics for Dummies" at Amazon.com or your 
local bookstore!




>From: Tomiki Ronin <tomikironin at optonline.net>
>To: Dave & Kerry Nettles <nettles at tomiki.org>, Moe Stevens 
><mastevens at columbus.rr.com>, Bob and Marty <robertking at zoominternet.net>, 
>Bob Dziubla <rdziubla at kenworthcapital.com>, aikido at lists.vassar.edu, Keith 
>Benedix <keithbenedix at hotmail.com>, Sean Flynn 
><seanmasakiflynn at hotmail.com>, Warren Pottebaum <wpottebaum at hotmail.com>, 
>Carol  Apple <capple555 at hotmail.com>, csmaikido at hotmail.com, "Edward M. 
>Mink" <edmink at uark.edu>
>Subject: One more step
>Date: Tue, 17 Oct 2006 14:29:36 -0400 (Eastern Standard Time)
>
>
>
>
>Dave, Kerry, Everyone,
>
>Great seeing you guys this past weekend and great Tournament; I already
>wrote to Janine and congratulated her as well. I am writting because it
>occurred to me that we have a wonderful opportunity to possibly get some
>sponsors on board for the World Championships. As you know, a patient of
>Angel's, who works for Pepsico, donated 15 cases of water for the 
>tournament
>  I am wondering if you could make the front page of the newsletter say
>something like "US Tomiki Aikido Championships(in bold print) then This
>years competition was sponsored by Pepsico (in bold with their Logo)
>Followed by group picture and Tournament results with the winners name, 
>club
>  and city,state in bold (I want by this to give Pepsico an idea of the
>enormity of the association). At the end of the results, something like
>JAA/USA is a 501 C3 non-profit Educational organization and is constantly
>seeking additional corporate sponsorship. Our goal is represent the US, at
>the World Championships in Aug 2007, by putting together the best the USA
>has to offer. Unlike other countries that subsidize their athletes, we have
>to rely on the generosity of our corporate sponsors in order to subsidize
>ours with Travel, Lodging, uniforms and meals stipends. Next years event
>will be held in Vandalia,Ohio, which presents the US with an opportunity to
>finally bring together it's best players in oprder to compete in an
>event/events that we have never won.
>If you are interested in sponsoring the US National Teams in any capacity,
>or for more information i.e.  tax id number, please contact Dave and Kerry
>Nettles at (address, telephone numbers etc.... I know for a fact that there
>are those of you out there that can make a pitch better than the one I have
>just put down so please, input is desperately needed and sought.
>
>I know I no longer am involved with marketing but this last event poses 
>some
>interesting possibilities. Although Pepsico only gave us water, it was a
>generous donation and it would be in our best interest to mention it and in
>a way that grabs their attention. Also I put in the sentence about seeking
>additional sponsorship in order to lure Pepsico into a greater
>arrangement(monetarily). Certainly there are other companies that would 
>also
>be interested, Like nutritional drink companies, sporting goods companies,
>martial arts goods companies, Mat companies like Swain and it's 
>competitors,
>which gives us leverage(whoever is the greatest sponsor, their logo and 
>name
>should be displayed prominently on tourney t-shirts, on the tournament
>pamphlet, on the US Team uniforms etc...and we have to ptresent it that 
>way.
>Knowing the Vandalia club, we will have a bunch of grade school kids 
>joining
>us as well, and I am trying to arrange to bring in the kids from the Magnet
>School( schools that take in kids that are not wanted anywhere else) where 
>I
>teach for a demo so all of the companies that advertise to kids as well as
>the school systems of the kids. We should exploit the fact that a half 
>dozen
>or more countries from around the world will be represented. I will do my
>part by trying to get as many clubs Tanto proficient as possible, kind of
>difficult due to the distance from me to these clubs but I'll try my best 
>to
>get to all who are interested. Please pass this on to any of the clubs that
>I have missed.
>Approaching these corporations could be as easy as an e-mail of the
>newsletter or a formal letter of introduction to the organization and it's
>goal along with Tournament info and of course our tax id. I do not know how
>to get this done but I strongly feel like it's a great opportunity for all.
>
>Thanks,
>
>Manny
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